Does my business need social media?
Think of Social Media As a Two-Way Engagement…
…between business and consumer.
Social networks, blogs, media sharing sites, and the like are increasingly popular channels of communication serving tens of millions of people across the globe. Utilize social platforms, such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn, to gain traffic and attention of the brand or business. This form of marketing requires the production of content for these specific platforms, whether it be Facebook posts, Instagram posts, blogs, or tweets, with the goal that users consume, connect, and share the content within their own social network, thereby broadening the reach of the brand or business.
Social media services have made it possible for businesses to have much richer communication strategies with their customers. Consumers seek out transparency in a company to gain their trust. Social Media Marketing allows for companies to gain their customer’s trust and loyalty. Everything is public, everything gets noticed, nothing is overlooked, and it all works to your advantage.
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Today, Social Media Marketing has become a key element needed for any successful marketing campaign, with almost limitless growth potential in the millions and millions of social media users around the globe. If you aren’t including social platforms in your marketing strategy, you are missing out on substantial benefits including: Improved Search Engine Rankings, Higher Conversion Rates, More Inbound Traffic, Better Customer Satisfaction, Increased Brand Awareness, Brand Loyalty, Marketplace Insights, And More!
No matter your business, or the audience you want to engage with, we have the experience in social media to develop content strategies - including paid ads - to boost your social media profile.
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Utilizing social media marketing to its full potential means not only knowing what to talk about, but also who to talk to and where to find them. Our approach to social media takes this into account.
Good social media starts with understanding your audience and developing social media content strategies that are interesting, fun, and informative - the goal is to engage with consistent posts. With the right social media content strategies in place, you will see and feel the growth in likes and engagement and interest almost right away! And we back up claims with regular reporting of increases.
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Social Media Marketing is about so much more than curated photos and clever captions. Since we began as an SEO agency, our focus is always on traffic and growth, rather than online presence alone. When used as a tool paired with a comprehensive digital marketing strategy, Social Media Marketing can provide a huge boost to help you reach your goals.
OUr process
Targeting
The first step in forming a social media marketing strategy is to conduct an in-depth analysis of a business’ target audience and the online behavior of that audience. This is done by collaborating with client executives, creating and performing well-researched client or customer surveys, and applying past knowledge from existing clients.
Messaging
Once we know who we’re targeting, the next point of consideration is what we are trying and want to accomplish by delivering certain messages to our audience. By performing a needs assessment, we identify a business’ most critical social media needs and focus in on satisfying those needs.
Implementation
The next step of the social media process, which might seem simple but does require its own strategy, is determining which tools to use to best implement your outreach. These tools include: Facebook, Instagram, Twitter, GMB posts, Google+, Linkedin, micro-blogs, Wikis, and more.
Analyze and Optimize
Finally, we devise a strategy with end goals in mind. Start with the result and then figure out how to get there keeping in mind time, cost, and resources needed. This involves the production of a fully thought-out strategy with goals, and task lists to achieve those goals, all organized in a timeline format.
"WE HAVE BEEN WORKING WITH GRAVITY FOR A FEW YEARS NOW, AND I CAN ABSOLUTELY ATTEST TO THE RESULTS - ALL ASPECTS OF OUR INTERNET MARKETING HAVE DRAMATICALLY IMPROVED INCLUDING SEO AND PAID SEARCH, CONVERSIONS, REVENUE, SOCIAL MEDIA, AND MORE. I HIGHLY RECOMMEND THIS COMPANY."
- Hildur Ómarsdóttir
