What is SEO?
SEO is an acronym for Search Engine Optimization.
It refers to a set of strategies…
… to ‘optimize’ the pages of a website to increase the odds of that page being found under relevant searches. If done well, it should increase the rank position of a page under relevant searches.
Without SEO, you simply miss out on the most inexpensive form of website traffic and generally the best-converting traffic. Without SEO, the search engines have a much harder time understanding what your webpage is about. Good SEO is a rank factor in itself and your web pages need all the advantages they can get with all of the competition that exists on the web. And if you can rank in organic search (which is the goal) AND paid search, studies show clearly that your odds of getting that click are even higher than if just one was present!
Though there are literally dozens of other factors that make up good SEO, when these two high-level things are done right, a good optimizer can increase the rank of web pages for its targeted keywords. Imagine the impact of your business being on page one with a top rank for what your company offers!
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Search engine optimization, like any marketing plan, needs to be tailored to the specific objectives of each client. For that, we need to understand your business and how SEO fits into your objectives. We need to understand your products or services, your competitors, your clients, and much more – the more integrated we are, the better.
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At its core, SEO seeks to do two main things:
Make it easy for the search engines to crawl and then understand what a page is about (e.g. last minute Hawaii flights), so that it can be recalled when someone searches for the content of that page.
Increase domain authority via strategies that increase the number and quality of links from other websites, also known as backlinks. The major search engines use backlinks as part of their algorithmic determination of a site’s domain authority.
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Search Engine Optimization management and consulting services is how we started and it’s still at the core of our business. With 15 years of experience and a proven and solid track record of REAL results, Gravity has one of the most experienced SEO Managers in the USA!
OUr process
Initial Site Audit
We start by running a series of diagnostics on your site to reveal any technical issues that might limit performance and thus your business. It also allows us to capture a wide variety of critical metrics that help us to set a baseline from which to measure your growth and performance.
Keyword Research
Keyword research reveals the exact words people use when they search online. We work hard to uncover every possible permutation of the many keywords relative to your industry, with enough search demand and at a competition rate where your web pages can compete and succeed.
Optimizing Content
After keyword research comes optimization and content development. This includes title tags, meta tag descriptions, and on-page content, which makes it easier for the search engines to understand your web pages, so they can be more readily retrieved in search.
Analytics
Analytics provide critical insights and data about your website, from basic traffic data to more advanced metrics like AOV, ROI, ROAS, and almost everything in between. In short, we believe analytics are a must for any online business and we’ll help set you up.
"Gravity is an expert in the field of SEO (Search Engine Optimization). If you have the requirement to improve your Google (or other) ranking for your product or service, then hire Gravity!"
- Paul Rahilly
