What is PPC?
Think of PPC like an auction…
what is being bid on are keywords and phrases
But it’s a lot more complicated than that. Also known as Pay Per Click (PPC), Search Marketing, and SEM, odds are, if you are here, you know why you need PPC. The great thing about Paid Search is its immediacy and flexibility. While it does take some time to get everything set up, it is easily the fastest solution to start advertising your company. Compared to SEO, website development, and other facets of Internet Marketing, it is positively speedy! Budgets allowing, one can bid on an almost infinite universe of keywords. But with power comes responsibility and that’s why you hire a professional.
Gravity delivers almost 10 years of senior and enterprise-level Paid Search expertise, having built, managed, tuned and tailored hundreds of campaigns and carefully managed hundreds of thousands of dollars in advertising spend.
Grow your business now by generating immediate traffic from Pay-Per-Click advertising platforms, such as Google AdWords, Bing, Facebook, LinkedIn, Pinterest, and more. We aim to turn your PPC campaigns into a solid investment, where ROI is known all the way down to the keyword.
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We take a strategic, data driven approach to Paid Search, taking all baseline knowledge available to create a foundation to work from, including interviews with you, the domain experts, and stakeholders. Your campaigns will be set up in highly focused, relevant groupings of keywords and ads to effectively target your customers. From there, we continually optimize your campaigns to maximize the effectiveness of every dollar you put into advertising, always testing and adjusting.
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To succeed in Adwords, many things need to be right: the ad itself, the keywords being bid on, the bid itself, and then the positive or negative interaction with the targeted landing page. Get all of this right and you get a good quality score. This means that the ad costs less and you can maintain a high-ranking bid. Get any part wrong and you will suffer all that comes with low-quality scores: higher and higher bids, with lower ranked ads, and in many cases never bidding enough to get to position #1!
Then there’s retargeting, also called remarketing. This is an offshoot strategy of paid search that ‘cookies’ site visitors and shows them relevant ads and offers as they browse a network of other websites. The idea is to increase conversions and lower ad spend waste; better to spend a little more to not lose the original click cost.
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In general, Paid Search involves highly complex systems and strategies that require experience, diligence, data feedback, organization and creativity. This is also why most people do not attempt to do it themselves and hire professionals!
OUr process
Initial Site Audit
We start by taking all baseline knowledge available to create a foundation to work from, including interviews with you, the domain experts, and stakeholders.
Establish Campaigns
Your campaigns will be set up in highly focused, relevant groupings of keywords and ads to effectively target your customers.
Continue Optimizing
From there, we continually optimize your campaigns to maximize the effectiveness of every dollar you put into advertising, always testing and adjusting.
"Gravity is an expert in the field of SEO (Search Engine Optimization). If you have the requirement to improve your Google (or other) ranking for your product or service, then hire Gravity!"
- Hildur Ómarsdóttir
