The Challenge
The initial challenge was identifying the appropriate keyword targets and then applying optimization to the right group of pages that would show results the soonest, especially with hundreds of different tour pages across the site.
The Solution
The resulting gains only took a little over two months and resulted from dramatically improved SEO, content, and KW-rich H1 tags. We worked with the client to increase conversion rates via improved landing pages – all of which has a direct bearing on organic traffic.
30%
Increase in New Users
72%
Increase in Destination Page Conversion Rate
120%
Increase in Goal Completions
New Users Increased By 30% in just two months
Improved Landing Page
Worked with client website designer to improve page functionality, trust badges, live chat, better header tag content, and visual elements to make pages 'stickier.'
Much Improved SEO
After a full set of keyword research, published all-new optimization of meta titles, descriptions, and content.
Content Marketing
Developed content marketing strategy, strategies to increase Facebook likes and engagement, published all new blogs to profile with small 'boosted' budget.
Summary
With new SEO, better content, re-worked landing pages and content marketing, the client saw a 30% increase in new users and as a result of the improved landing pages, a 72% increase in conversion rate for their destination page. The main goal was conversion and completion which greatly increased in just 2 months.