Search Engine Optimization
Expert, Results-Oriented SEO Services
We offer expert, results-oriented Search Engine Optimization management and consulting services. SEO is how we started and it’s still at the core of our business. With 14 years of experience and a proven and solid track record of REAL results, Gravity has the expert help you need!
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What Is SEO?
SEO is an acronym for Search Engine Optimization. It refers to a set of strategies to ‘optimize’ the pages of a website to increase the odds of that page being found under relevant searches. Done well it should increase the rank position of a page under relevant searches.
At its core, SEO seeks to do two main things:
- Make it easy for the search engines to crawl and then understand what a page is about (e.g. last minute Hawaii flights), so that it can be recalled when someone searches for the content of that page.
- Increase domain authority via strategies that increase the number and quality of links from other websites, also known as backlinks. The major search engines use backlinks as part of their algorithmic determination of a site’s domain authority.
Though there are literally dozens of subtasks and factors that make up good SEO, when these two high-level things are done right, a good optimizer can increase the rank of web pages for its targeted keywords. This is a powerful thing. Imagine the impact of your business being on page one with top rank for what your company offers!
What We Do
Search engine optimization, like any marketing plan, needs to be tailored to the specific objectives of each client. For that we need to understand your business and how SEO fits into your objectives. We need to understand your products or services, your competitors, your clients, and much more – the more integrated we are, the better.
- Initial Site Audit
Next we need to get to know your website and find out what we’re working with. We run a series of diagnostics on your site to reveal any technical issues that might limit performance. The site audit also allows us to capture a variety of critical metrics that helps to set a baseline from which to measure performance improvements.
- Keyword Research
SEO is a world of words, so it goes to show that extensive keyword research would be at its heart. Diligence at this level will pay off in the end. Keyword research reveals the exact words people use when searching online. We work to uncover every possible permutation of the keywords relative to your industry, with enough search demand and at a competition rate where your web pages can compete. This work informs the optimization and site content.
- Optimization & Content Development
Keyword research drives the next two elements of SEO, optimization, and content development. We use our research findings to optimize each page of your site. This includes title tags, meta tag descriptions and on-page content. If you think of search engines as a highly-advanced data retrieval system (which they are), optimization and good SEO content simply makes it easier for the search engines to understand the themes of your web pages, so they can be more readily retrieved in search.
Analytics provide critical insights and data about your website, from basic traffic data to more advanced metrics like AOV, ROI, ROAS, and almost everything in between. In short, analytics are a must for any online business and we’ll help set you up. We also mine your analytics, for tons of other valuable data to continue tailoring all aspects of your SEO. Our work is never “set and forget!”
Why You Need It
Without SEO, you are simply missing out on the most inexpensive form of website traffic and generally the best converting traffic. Without SEO, the search engines have a much harder time understanding what your webpage is about. Good SEO is a rank factor in itself and your web pages need all the advantages it can take with all of the competition that exists on the web. And, if you can rank in organic search (the goal) and Paid Search, studies show clearly that your odds of getting that click are even higher than if just one was present!