Search Engine Optimization
Expert, Results-Oriented SEO Services
Search Engine Optimization management and consulting services is how we started and it’s still at the core of our business. With 14 years of experience and a proven and solid track record of REAL results, Gravity has the expert help you need!
SEO is an acronym for Search Engine Optimization. It refers to a set of strategies to ‘optimize’ the pages of a website to increase the odds of that page being found under relevant searches. Done well, it should increase the rank position of a page under relevant searches. Keep scrolling to learn more.
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At its core, SEO seeks to do two main things:
- Make it easy for the search engines to crawl and then understand what a page is about (e.g. last minute Hawaii flights), so that it can be recalled when someone searches for the content of that page.
- Increase domain authority via strategies that increase the number and quality of links from other websites, also known as backlinks. The major search engines use backlinks as part of their algorithmic determination of a site’s domain authority.
Though there are literally dozens of other factors that make up good SEO, when these two high-level things are done right, a good optimizer can increase the rank of web pages for its targeted keywords. Imagine the impact of your business being on page one with top rank for what your company offers!
Why You Need It
Without SEO, you are simply missing out on the most inexpensive form of website traffic and generally the best converting traffic. Without SEO, the search engines have a much harder time understanding what your webpage is about. Good SEO is a rank factor in itself and your web pages need all the advantages it can get with all of the competition that exists on the web. And if you can rank in organic search (which is the goal) AND paid search, studies show clearly that your odds of getting that click are even higher than if just one was present!
The Gravity Solution
Search engine optimization, like any marketing plan, needs to be tailored to the specific objectives of each client. For that, we need to understand your business and how SEO fits into your objectives. We need to understand your products or services, your competitors, your clients, and much more – the more integrated we are, the better. This includes:
- Initial Site Audit
We run a series of diagnostics on your site to reveal any technical issues that might limit performance. It also allows us to capture a variety of critical metrics that helps to set a baseline from which to measure performance improvements.
- Keyword Research
Keyword research reveals the exact words people use when searching online. We work to uncover every possible permutation of the keywords relative to your industry, with enough search demand and at a competition rate where your web pages can compete.
- Optimization & Content Development
After keyword research comes optimization and content development. This includes title tags, meta tag descriptions and on-page content, which makes it easier for the search engines to understand your web pages, so they can be more readily retrieved in search.
Analytics provide critical insights and data about your website, from basic traffic data to more advanced metrics like AOV, ROI, ROAS, and almost everything in between. In short, analytics are a must for any online business and we’ll help set you up.