The Challenge
The initial challenge was that Lokal Travel is in start-up mode and wanted to drive revenue through a more affordable organic channel; using this as a vehicle to drive the company financially to a place where they could begin to use Paid Search.
The Solution
We decided to start small with their start-up budget and simply work on improving their SEO. This was done via automated and custom methods. Within two months, organic traffic improved by 25% and this was only the start as the bulk of their site still needed new optimization.
In Just 2 Months,
Organic Traffic Improved 25%
Built Out Navigation
Strategy to create new page combinations that included location + activity, which dramatically increased the number of meaningful landing pages that matched our keyword research.
Improved SEO
All new SEO, headers, and content templates for the client's content staff to use, increasing the pace of content and serving the client's need to grow organic channels quickly to meet revenue goals.
Content Marketing
Developed content marketing, strategies to increase Facebook likes and engagement, and published all new blogs to profile with small 'boosted' budget.
Summary
Worked with client developer for automated SEO due to high number of tour type landing pages and only focused custom SEO on home page and category pages. The client needed to grow organic channel quickly to meet revenue goals so content marketing and improved SEO were implemented immediately, resulting in 25% increase in organic traffic in just 2 months.